Portable content

Content Portability means purchase and consumption of media at a whim and the phone becomes an always On gateway to music, images, audio-video; fun. The key here is the exponential growth of consumers coming up the tech curve. Sumit Shaw, Writer, BBCwst mentioned “ the absence of basics like water and electricity but solid mobile users in the interiors of Bihar” while shooting a documentary there recently.

With voice revenues stabilizing the Telcos will likely emulate the NTTDoCoMo strategy and spawn ‘i-mode’ style content marries service plus communication mutants.

PICO p a projection company unveiled a small projector this year that fits into a mobile and projects the screen of the mobile over an area as large as a normal computer screen. Siemens has already unveiled prototype phones that can project images. It hopes to launch a full projection phone by 2008. The image will comprise 256 million colours. Good enough to watch a movie.

What does this have to do with movie business? Well only the business is going to change, you, the audience is not going to change habits. Hindi cinema will continue to be the most sought after and bought content over any device or disrtribution channel .

The biggest gain will be for original content producers companies that have libraries of copyright owned content that they can license.