One of the first comments on the 'wall' of my Facebook profile was that i must have been bullied into doing this, creating a facebook profile that is, by my wife!! it would have been really annoying if it did'nt come from one of my closest friends who i'd lost touch with since she moved to Washington (U.S). The Social networks of today really are the 'nukkads' or local colony hangouts that we loafed around after a game of cricket or football. the language has changes but the palyfullness of the environment remains. i'm regualrly rated on sexiness, past life re-incarnations and if i had a real drink for every 10 virtual ones sent to me, well, it would be one long weekend if not week!!
obviously this 'nukkad' is of interest to marketeers, brand message purveyors and such. i mean, what are people talking about? what are they sharing? what are the next trends? what type of content are they consuming? which applications do they install? all of this is the stuff of a market / brand analysts' wet dreams. unfortunately it leads to a complete annihilation of the sanctity of this space. very often when a friend wants to compare his, well, sex quotient with me an annoying pop up for a brand kills the mood. even worse, sometimes random people add one as a friend and scrap the living daylights out of the public posts area, one of the prime reasons to get out of Orkut, unless of course, you are looking for attention and action!!
One good strategy that we're seeing work is CHARACTERS who inhabit this world, have a clear mandate and do not infringe on the privacy of a social network netizen. a good example is imedix.com which has a host of people you can connect with on various aspects of health. they do not email you after you leave the network, nor do they bug you with overt marketing ploys.
while we're still learning from the consumers, (the best way there is), i recently uninstalled all applications from my facebook profile as they started filling my inbox with junk. and yes, i did feel bullied into it :)
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